The online retailer has teamed with luxury magazine Cabana, founded by Martina Mondadori, to introduce an exclusive homeware collection, available on the web site from April 28 to May 26.
The 50-piece capsule collection, curated by Mondadori herself, includes items from a range of high-end brands, such as Laguna B, Richard Ginori, Décors Barbares, Zsuzsanna Nyul and Atelier Houria Tazi, as well as a selection of pieces developed by Cabana. The latter are inspired by vintage ceramics, textile designs and glass objects from Northern Italy.
“Hospitality and entertaining are true to Cabana’s world and magazine ethos and philosophy. We are therefore very pleased of this collaboration which will bring Moda Operandi a collection of very vibrant and summery tableware,” Mondadori said. “As with everything Cabana, the items will be full of patterns, especially floral and will focus on pinks, saffron, and green tones and shades.”
The collection will also be on sale May 4 to 12 at the Moda Operandi Madison showroom in New York by appointment only.
“I love to entertain — that’s no secret, but there is certainly an art form to it,” said Moda Operandi cofounder Lauren Santo Domingo. “I don’t know anyone who will argue a better way to spend a summer evening than a dinner al fresco surrounded by good company and this collection is perfect for that.”
The launch of this collaboration with Cabana is in line with Moda Operandi’s strategic plan aimed at further diversifying its product offering and expanding its network of showrooms.
The web site’s sales in the first quarter surpassed the year-earlier period by 65 percent. The average order value at Moda Operandi climbed to $1,400 from $1,200 in last year’s first quarter.
The core of Moda Operandi’s business is preordered runway looks. Apparel rose 61 percent in the first quarter, while nonapparel sales jumped 84 percent, driven by fine jewelry, which rose 187 percent.
During the latest Milan Design Week, Cabana unveiled a project in collaboration with seven personalities from the fashion, decoration and design industries, including Antonio Marras, Ashley Hicks and Stephan Janson, who conceived their own cabana using the Corian material.