By  on July 29, 2015

New ModCloth chief executive officer Matt Kaness’ “year of experimentation” is about to get a lot more visible.

After 13 years, the cutesy vintage-inspired e-tailer will this week launch its first full line of branded apparel. Featuring dresses, skirts, tops and outerwear at $34.99 to $149.99, the inaugural ModCloth offering totals 98 pieces in sizes from XS to 4X.

To continue reading this article...