By  on November 29, 2019

MILAN — When Italian retailer Stefania Mode — founded in Trapani, Sicily, in 1971 — this year decided to go through a re-branding exercise to expand its international appeal, it just played with its name, adding the S of Stefania to the word Mode. The result was Modes, the new name of Aldo Carpinteri’s fashion company, which has sales of more than 100 million euros.

“It also happened that ‘modes’ are in the music world different types of scales, which differentiate because of at least one altered note,” said Carpinteri. “I like this idea of personalization, which truly reflects our approach to retail — a very unique and distinctive one.”

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