By  on October 19, 2017

MILAN — Strengthening its ties with Milan, Moncler is unveiling its largest store in the world today [Oct. 19] on the luxury shopping street Via Montenapoleone and featuring unique references to the city.

“This is part of the strategy for our flagships, to create singularity in each city, maintaining our roots, surely, but triggering different emotions,” said chairman and chief executive officer Remo Ruffini in an interview ahead of the cocktail event held to mark the opening. Tourists continue to be a force in luxury shopping and different store formats will help “travelers avoid finding the same situations they would see at home,” Ruffini said. This adds “a different energy and different strength” to each store, he contended.

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