By  on November 7, 2019

Moose Knuckles takes its Canadian heritage seriously. At the outerwear retailer’s first U.S. store, a 3,500-square-foot unit opening today at 57 Greene Street in Manhattan’s SoHo, a multilevel screen displays a live stream of the Northern Lights, hanging fixtures are suspended by leather-wrapped strips and another fixture is wrapped in deer fur, which also covers low seating.

A contraption called the Moose Goldberg — a play on the Rube Goldberg machine — is a two-story kinetic fixture featuring hockey sticks, a fishing hole, dart board, mountains and Tim Horton’s, Canada’s answer to McDonald’s. When an employee presses a button, a domino effect of motion begins, culminating in a Moose Knuckle jacket traveling from the lower level to the main floor.

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