TORONTO — Audacious outerwear brand Moose Knuckles continues its march from niche coat maker to global fashion house with the launch of its first North American flagship in October at Toronto’s Yorkdale Shopping Center.Now favored by luxury-loving, anti-establishment Millennials in Europe, Asia and North America, the marketer of premium parkas chose Toronto for this outpost because of its cultural relevance according to creative director Steph Hoff. “Toronto is such a part of today’s music and arts scene. It just made sense,” she told WWD.However, translating Moose Knuckles’ hipster edge into a luxury shopping destination that was still unpretentious was challenging.“Our brand defies convention. But that sense of freedom, individuality and rebellion that defines us is prevalent in BurdiFilek’s design for our flagship,” said Noah Stern, owner and chief executive officer of Moose Knuckles International.The award-winning Toronto design firm created a sleek, 2,800 square-foot space “that tells our unique story,” said Stern.The spirited visual narrative includes artisanal-crafted parkas, fashion-forward jackets, graphic sweatshirts and hoodies, plus new extensions such as lightweight puffers, bags and the debut of Moose Knuckles’ winter boots.On Aug. 24 — hot off the heels of its just-launched, sci-fi inspired fall campaign — Moose Knuckles will unveil a larger-than-normal pop-up at Yorkdale to give consumers a taste of things to come, such as its new customization app.“This is a first for us and we’ll be testing it out,” said Hoff.The app can be used up to 4,000 ways to customize the trim, fur and other details on six different coat styles. “It lets you collaborate on the design, so you’re participating in the brand — not merely following it like some sheep,” said Hoff.No further Canadian store launches have been announced. But as Stern told WWD, “We’re focusing on meeting our high standards and on keeping that dialogue going within our Moose Knuckles tribe.”
In honor the @CFDA’s announcement of @iamnaomicampbell receiving the Fashion Icon Award at the 2018 #CFDAAwards, which will take place on June 4, here’s a #tbt of the supermodel on @michaelkors’ runway in 1991. #wwdfashion #wwdarchive (📷: George Chinsee)
“I was making the guacamole when my scout saw me,” says model @stuckinteenage on being discovered just six months ago while working at @chipotlemexicangrill. Since then Williams has signed with @dnamodels, walked in her first show at @calvinklein and landed on the cover of @vogueitalia – a high point of any model’s career. To read @lisajlockwood’s full interview with the model on her experiences thus far, head to WWD.com – link in bio. (📷: George Chinsee)
“I love the idea of dialogue, period. It’s where I’ve always gotten my inspiration from: hearing other women speak, their journeys and their paths,” said @hereisgina, who delivered the keynote speech during @sxsw for @createcultivate in partnership with @fossil. For her two panels, Rodriguez chose female empowering, female-led and female entrepreneurs to focus on. Head to WWD.com to read more about her thoughts on Time’s Up, growing up in a family of women and why we “need a girls’ club.” #wwdeye #sxsw (📷: @jgreenery)
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.