This is the second high-level management change in less than 30 days. On Aug. 30, Target said Jeff Jones, executive vice president and chief marketing officer, was exiting. Jones took the job of president of Uber.
Goldberger’s role will be split between chief merchandising officer Mark Tritton, who joined the retailer in July, and Mike McNamara, chief information officer. The move comes as Target is trying to overhaul its e-commerce business to increase online sales and compete more effectively with Amazon. Wal-Mart Stores’ $3 billion acquisition in September of Jet.com, an e-commerce site with higher-income shoppers, could also be a concern.
“To provide clear accountability and speed up decision-making, we will be transitioning Jason’s responsibilities to two current leadership team members,” said Target chairman and chief executive officer Brian Cornell. “Mike will now oversee our digital strategy and platforms, including target.com. In his time at Target, Mike has driven strong results through disciplined prioritization and a sharp focus on how we can use technology to build for the future.
“Mike’s track record of decisive, guest-focused leadership will be beneficial given the significant role digital plays in delivering for Target’s guests and driving growth for the company,” Cornell added.
The pricing and promotions team, which previously reported to Goldberger, will now come under the merchandising umbrella, which is overseen by Tritton.
“Integrating the pricing and promotion work with merchandising will help us make immediate gains on delivering a clear, compelling value proposition,” Cornell said. “Taking this body of work in a new direction will help advance our efforts in these key areas during a pivotal time for Target.
“I have complete confidence that Mike and Mark’s leading will have an immediate and positive impact on the team and the business.”
Target has made investments in technology — over $3 billion in 2015 and 2016 — and plans to spend $2 billion a year starting in 2017. Online sales growth has slowed, though. Digital sales in the fourth quarter of 2015 advanced 34 percent, while during the first and second quarters of 2016, they grew 23 percent and 16 percent, respectively.