LONDON — Designer Roland Mouret is at work on a high-end capsule collection that will make its debut in July during the Paris couture shows.
The collection, RM, by the designer Roland Mouret, is the first under his new joint venture company, 19RM, formed last fall with Simon Fuller, the entertainment mogul and man behind “Pop Idol” and the Spice Girls. Fuller is the founder of 19 Entertainment Ltd., the London-based media and branded entertainment firm.
The designer will give U.S. customers a taste of his new designs next week: He has created a dress that will be sold exclusively at Bergdorf Goodman beginning Monday. The dress also will be featured in one of the store’s windows.
Mouret has made only 36 of the lightweight wool dress, in navy blue or bright pink, and has signed all the labels. That personal touch is a significant one: Mouret no longer owns the rights to his name, which are held by his former business partners.
The new collection will be based around the designer’s signature draping techniques and will be made up entirely of tailored pieces. There will be dresses, jackets, skirts, coats, tops and trousers.
The line will be sold to retailers in London, Paris and New York starting in June, and will be shown off-schedule during the Paris couture shows. The collection will be delivered to stores in November.
“The idea of this satellite collection is for me to be able to express the most concentrated vision of my ideas of dressing women, and to deliver that vision to them in the shortest time possible,” Mouret said on Tuesday.
“This collection of no more than 21 looks will focus on signature silhouettes and key pieces that I believe women demand. I want to celebrate women with this collection — they are my greatest source of inspiration,” he added.
A spokesman added Mouret chose Paris because “it’s a great calendar to show alongside.” The collection will be priced in line with Lanvin, Balenciaga and Chanel.
The spokesman added the collection was not “season specific,” and was meant to last in women’s wardrobes from November through spring.
Mouret formed 19RM with Fuller after his former partnership — with Sharai and Andre Meyers — ended. Mouret quit Roland Mouret Design Ltd. in spring 2006, but the Meyers still own the Roland Mouret name.
In the fall, Mouret and Fuller, each of whom hold a 50 percent stake in 19RM, said 19RM would embark on a wide variety of fashion-related projects. “The world is our oyster. We have no limits, and we’ll be looking at fashion from a new angle,” said Mouret.
In November, Mouret collaborated with Gap Inc. on a capsule collection of dresses that were sold primarily in Europe, with a limited number sold in Gap’s New York stores.