LONDON — Mr Porter is preparing for an encore with a second costume-to-collection collaboration, timed to the September release of the Matthew Vaughn film “Kingsman: The Golden Circle.”
The Kingsman luxury men’s wear collection, which features throughout the film, will include many of the original categories and partner brands from the first collection, which launched on Mr Porter in January 2015.
They include Kingsman original Savile Row-inspired tailoring; Turnbull & Asser shirts; Cutler & Gross eyewear; George Cleverley shoes; Drake’s ties and pocket squares; Mackintosh outerwear; Swaine Adeney Brigg umbrellas and leather accessories, and Deakin & Francis cufflinks and small accessories.
Mr Porter has worked with costume designer Arianne Phillips once again on the collection. The retailer and costume designer had first collaborated on the original 2015 film “Kingsman: The Secret Service.”
The on-screen wardrobe items, created by Phillips, are the same as the ones sold on Mr Porter, right down to the fabrics and manufacturers. “What you see on the film screen is what you see on the Mr Porter screen,” said Toby Bateman, Mr Porter’s managing director, in an interview.
He said Kingsman has become one of the site’s top-performing luxury brands. Prices for the “The Golden Circle” collection range from 95 pounds, or $122, to 2,495 pounds, or $3,194.
The September collection will be the 7th Kingsman collection sold on Mr Porter. Each season the retailer has been tweaking and updating the original designs from the original film.
Thanks to new characters and plot lines, the site will launch new pieces and partner brands, including Adidas sneakers; Hunter boots; Stetson hats; Golden Bear varsity jackets; Jean Shop denim and western shirting; Mr Freedom outerwear; Rocky Mountain Featherbed winter jackets, and Todd Snyder sweatshirts and pants.
Phillips, who has been working with Mr Porter on all of the past seasons’ Kingsman collections, said that thanks to the latest characters and story line, “I was allowed to explore new avenues with the costumes particularly with the Western influence of the Statesman characters. We have more and more opportunities to grow the collection in boundless, and organic ways.”
Phillips and Mr Porter began collaborating on the collection while Vaughn was still working on the script, said Bateman. For the latest film, Bateman used Jean Shop in New York, and went to Stetson for the cowboy hats.
He said one of the reasons this particular fashion-retail-film relationship works is that the team is small and nimble. The products are co-branded and the business is set up as a joint venture between Mr Porter and Vaughn. “The structure is very simple, and we look after the [collections’] production,” he said.
Bateman said the collection has been selling to Mr Porter’s luxury clothing customer — the man who buys Brunello Cucinelli, Berluti and Loro Piana. He pointed out that there are items, such as sunglasses and accessories that will appeal to a broader range of customers.
In the films, Kingsman is an independent, international intelligence agency with the ultimate goal of keeping the world safe. In the latest film, the Kingsman headquarters are destroyed and the world is held hostage.
The characters discover an allied spy organization in the U.S. called Statesman, and the two secret organizations band together to defeat a common enemy, in order to save the world.
The film stars original cast members Colin Firth, Taron Egerton and Mark Strong, and introduces new characters played by Jeff Bridges, Channing Tatum, Pedro Pascal, Halle Berry and Julianne Moore.
“After watching ‘Risky Business’ as a teenager, all I wanted was a pair of Wayfarer sunglasses — then ‘Top Gun’ came along and it had to be the Aviators,” said Vaughn.
“The power of film to set trends is immense and ‘Kingsman’ was the perfect opportunity to create my own label inspired by a movie. But it could only work if I had the right partner to help, and Mr Porter was the obvious choice.”
Bateman said there are no plans to collaborate with other directors or films. “It’s a unique situation, and not every costume designer is like Arianne Phillips who is interested in creating for fashion, stage, screen and music. She’s interested in all aspects of clothing.”