Appeared In
Special Issue
Beauty Inc issue 12/11/2009

The French doyenne of white shirts, Anne Fontaine, has for the first time created a massage in sync with a particular fashion collection. For her current fall-winter line, which was inspired by jazz, Fontaine’s spa in her Parisian Rue Saint-Honoré shop offers a 50-minute Black Pearl massage for about $215. Using Fontaine’s signature organic body oil, the masseur’s movements were designed to echo a musician’s in order to relax muscles, explains Caroline Janin, the spa’s director. “It’s really meant to create a universe of jazz,” she says. Fontaine, who evidently is a big jazz fan herself, cherry-picked the tunes on the soundtrack accompanying the massage, which includes songs by the likes of Jimmy McGriff, Stacey Kent and Katie Melua.

This story first appeared in the December 11, 2009 issue of WWD. Subscribe Today.

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