LONDON — British online retailer My-wardrobe.com ceased to trade Thursday following a turbulent year of business.
The site’s customers are now being redirected to the Net-a-porter group’s Web sites after the group acquired some of My-wardrobe.com’s assets. In a statement, My-wardrobe.com said that it would still be accepting returns for purchases prior to Dec. 16 at its London showroom.
A spokeswoman for Net-a-porter.com said in a statement that the Net-a-porter Group has “acquired some of [My-wardrobe.com’s] assets, including its URL, which will help direct returning My-wardrobe.com customers to the Net-a-porter Group.” The statement noted that Net-a-Porter “has not acquired My-wardrobe.com or any of its liabilities.”
The news follows the sale of My-Wardrobe.com in a pre-pack administration deal in late 2013, when Growth Capital Acquisitions Ltd. acquired the firm. Following that deal, a number of senior executives left the business, including David Worby, its then global chief executive officer, and Carmen Borgonovo, formerly fashion director, who resigned from her role in March. The site had also recently been offering heavy discounts on its merchandise, which was pitched at the contemporary designer level.
The site’s founder Sarah Curran left the business in 2013 and has since set up a new fashion e-commerce venture, VeryExclusive.co.uk, backed by Shop Direct. It will launch in February.