Berlin eyewear firm Mykita is officially open for business in Los Angeles.
The company has opened its first store on the West Coast on a buzzing stretch of Broadway that’s also home to the Orpheum Theatre, Umami Burger, Acne Studios, Tanner Goods and Aesop.
“L.A. is culturally such an important city,” said Mykita creative director and founding partner Moritz Krueger. “There’s also a connection with Berlin [and] a lot of creative people that have been living in both towns. This place we found very interesting, very authentic.”
The broader downtown’s revitalization, with multiple residential and retail developments in the works, was a draw for the brand.
“There’s a transformation process where a lot of young, creative brands are trying to build a new island here,” Krueger said.
The store’s focal point is the white steel wall with cutouts from which the company’s eyewear collection is displayed — an element that can be found across the brand’s boutiques. Among the items on display is a round aviator frame, called the Mykita DTLA Edition, sold exclusively there to mark the door’s opening.
Gray terrazzo flooring mimics the ground outside, creating connectivity from the street into the boutique. The store’s accents of navy, in the rubber-coated bench tops and recycled flight attendant service carts, mimic the flecks of navy that can be found on the building’s famed facade.
“It’s preserving a little bit of the original architecture while transforming it in a new context,” Krueger said. “That’s what is really interesting for us and that’s why downtown is such a great place.”
The store, which can fill prescriptions, is stocked with the brand’s optical and sunglass collections in addition to collaborations with Maison Margiela, Damir Doma and Bernhard Willhelm.
Los Angeles joins other Mykita U.S. boutiques in New York and Washington. Globally, the company now counts a dozen of its own doors and is open to continued growth, Krueger said. The company’s wholesale business — consisting of optical, department and boutique retailers — totals roughly 2,000 globally.
“I believe in organic growth,” Krueger said. “We never had any [outside] investment [which] is good because you’re not compromising on anything. We just want to make sure it’s 100 percent the right and responsible next step for our business and North America is a focus market for retail, absolutely. We have a lot of other possible locations in mind.”