By  on April 17, 2018

Consumers are keeping retailers on their toes. Narvar’s latest report, “Connecting with Shoppers in the Age of Choice,” found that consumers expect hyper communication from brands — especially during the delivery process.

“To deliver customer care at its highest level, brands will need to anticipate customers’ wants and needs, using technologies like voice and chatbots to communicate with shoppers at every point of their journey,” said Amit Sharma, founder and chief executive officer of Narvar. “The retailers that succeed in building loyalty with shoppers will be those that connect with people personally and communicate proactively.”

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