LOS ANGELES — Nasty Gal has named Sheree Waterson chief executive officer of the Los Angeles-based e-tailer.

This story first appeared in the January 13, 2015 issue of WWD. Subscribe Today.

Founder Sophia Amoruso will become executive chair of the company, which has been expanding rapidly with its first freestanding store as well as a growing team of senior retail and operations executives. Nasty Gal opened its first storefront in November on Melrose Avenue in Los Angeles.

Waterson joined the company last year as president and chief product officer after leaving Vancouver-based Lululemon Athletica Inc.

She spent five years at Lululemon as chief product officer and left shortly after the company’s high-profile recall of too-sheer yoga bottoms.

Waterson’s appointment at Nasty Gal was one of a string of hires the company made in the fall, including a chief financial officer and a senior vice president. Robert Ross joined as cfo from Ideeli but had a 13-year stint at Urban Outfitters Inc., and while senior vice president of creative, Lina Kutsovskaya previously was at Sephora.

Nasty Gal underwent at least three rounds of layoffs last year, most recently more than 20 in September that included positions in the company’s technology department.

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