By  on October 18, 2019

It took a minute, but Nasty Gal is again a growth story under its new British owners Boohoo Group.

“It’s a bit of the jewel right now,” Carol Kane, cofounder of Boohoo, said of Nasty Gal. She was until earlier this year the company’s co-chief executive officer with Mahmud Kamani, but both moved into new roles, her as executive director, he as executive chairman, as John Lyttle came in from Primark to be ceo. Kane led the acquisition with Kamani of Nasty Gal, and now oversees all of its creative and marketing efforts, so is understandably pleased with where the brand’s business is, compared to where it was when Boohoo bought it out of bankruptcy at the start of 2017.

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