Twenty years ago—long before wellness became a mainstream obsession—Naturopathica founder Barbara Close was prescribing herbal remedies out of her East Hampton, N.Y., spa. Seizing the opportunity to appeal to Manhattan’s SoulCycle-loving, green-juice set, she recently opened an outpost in Chelsea, with attractions like the Vitality Bar, which offers cold-pressed juice, detox elixirs and kombucha on tap, and the Remedy Bar, where customers—with guidance from trained healers—create customized herbal treatments.
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This story first appeared in the February 16, 2016 issue of WWD. Subscribe Today.