Neiman Marcus, continuing to explore new concepts for its selling floors, has launched “The Wellness Shop” inside its stores in NorthPark Center in Dallas and Willowbend Mall in Plano, Tex.
In August, Neiman’s will roll out The Wellness Shop to stores in Los Angeles, San Francisco and Michigan Avenue.
“We are always seeking ways to help our customers look and feel good, both inside and out,” said Jim Gold, president and chief merchandising officer, in a statement. “With the opening of The Wellness Shop within our NM Active apparel and lifestyle areas, we’ve added natural, organic, and clean beauty brands to compliment our customers’ healthy and active lifestyles.”
For the past few years, Neiman’s has been rolling out new formats inside its stores to try to lift business. Consumers have been buying less fashion apparel, particularly on the high end, opting for cheaper fast-fashion styles and casual and active styles, and spending on travel, restaurants and other experiences.
However, Neiman’s jumped on the active trend two years when it opened its first active shop at the NorthPark store in fall 2015. Neiman’s has 23 active shops and 14 more are expected to open in August. Neiman’s active lineup includes Alo Yoga, Adidas by Stella McCartney, Alala, Blanc Noir, New Balance, The North Face and Tory Sport, among other labels.
Neiman’s Wellness Shop has an open-sell format with shelving units, towers and tables for customers to easily select products. They’re organized by category — bath, cleanse, moisturize, masks, serums and oils, body, supplements, hair and fragrance — rather than by vendor.
There are 23 brands in The Wellness Shop, 21 of which are new to Neiman’s. Kiehl’s and 8 Greens have already been carried. Among the new brands are Clean Fragrance, Cool, Craft + Foster, de Mamiel, DedCool, French Girl Organics, Grown Alchemist, Hum, Joanna Vargas, Kaia Naturals-Juicy Bamboo, Le Bon, May Lindstrom, One Love Organics, Original & Mineral, Palermo Body, Primally Pure, Pursoma, Sangre de Fruta, The Beauty Chef, Tula and Vintner’s Daughter.
Neiman’s owners, the Canada Pension Plan Investment Board and Ares Management, have been exploring a possible sale of the company and other strategic alternatives. Hudson’s Bay Co., operator of Saks Fifth Avenue and other department store chains, has long been interested in buying Neiman’s, but recent talks have gone nowhere. Sources have told WWD that talks could be resumed at a later date.
Neiman’s releases its third-quarter earnings report Tuesday.
The Dallas-based luxury chain has become more open to new concepts and experimentation to lift traffic and sales and provide new services. It’s opening DreamDry hair salons in its Atlanta and Las Vegas stores later this year. Early next year, another DreamDry salon will open inside the Fashion Island store in California. Additional salons in other Neiman’s stores should follow, according to Neiman’s. DreamDry was founded by Rachel Zoe and Robin Moraetes.
Earlier this year, Last Call Plus Size departments were installed in several Neiman’s outlets, and last year, a Rent the Runway rental outpost opened inside Neiman’s San Francisco flagship.
With the Wellness Shop, Neiman’s is following a trend. This year, Saks Fifth Avenue transformed the second floor of its Manhattan flagship to a pop-up wellness center; Lord & Taylor in April began opening JustBobbi lifestyle concept shops selling a lot of wellness products as well as beauty products, jeans, T-shirts, sneakers and accessories, and Selfridges and Harrods in London make big wellness statements.