Don’t look for reindeer sweaters or traditional tree toppers at Neiman Marcus this year. But how about one of Neiman’s exclusive reindeer piñatas?
The luxury retailer on Tuesday previewed its holiday 2018 collection, a flashy, fun array with plenty of quirkiness like the sequined apron by Jem, the red bulldog Bluetooth speaker from Jarre, Dolce & Gabbana pasta, and Duke Cannon Grooming Cans for men including balm for bloody knuckles and a “big ass brick of soap.”
There’s also cotton-candy packed in plastic containers, smoked popcorn, Rice Krispies treats ornately topped with Santa hats and snowflakes, men’s briefs adorned with “Star Wars” and Marvel Comics characters, and Mickey Mouse socks, ties and cuff links, in celebration of Mickey’s 90th birthday this year. While selling the creme de la creme of luxury is standard procedure, Neiman’s isn’t above promoting some pop culture and down-to-earth prices.
“We’re decking our halls and stores with ‘crazy, good, cheer’ this season, bringing together gifts that capture the wit and whimsy of our brand and the magic of the holidays,” said Geoffroy van Raemdonck, chief executive officer of the Neiman Marcus Group.
Buyers were guided by the themes “crazy, good, cheer” and “everyday luxury” in preparing the holiday assortment. Holiday selling is serious business, though Neiman’s does attempt to have fun with its assortment to keep the mood festive and light, and customers entertained.
Sequins seem as ubiquitous as ever — on designer sneakers, party dresses, cocktail dresses, jackets, handbags, wine caddies, and there’s even glitter on the Chiara Ferragni “winking eye” skateboard. Pet gifts — mostly inspired by dogs — are big, too, with Neiman’s touting its “cute but psycho” dog vest, doggie travel mats and plush toys, as well as dog-themed items for humans, like the dachshund bar tool set and “traveling dog” socks with pooch depicted in Rome, Paris and other famous places.
There’s much in the way of sleepwear, including Pour Les Femmes nighties and pajama sets from Desmond & Dempsey, and festive clutches and handbags from Rebecca Minkoff and Nancy Gonzalez, among other designers. Neiman’s is also taking a stand on fashion sneakers, with styles from Fear of God and Giuseppe Zanotti, among other brands and designers.
Of the 300 holiday products Neiman’s put on display at a West 29th Street studio, 99 percent are exclusive, according to an official, including Natori robes and kimonos, a Ferragamo timepiece and the Fendi high-top sneakers. But the height of exclusivity happens in mid-October, when just as the holiday assortment appears online and in stores, Neiman’s unveils its over-the-top fantasy gifts with sky-high prices in the hundreds of thousands of dollars, or millions, though a good percentage goes to charity.