Having already expanded into men’s wear and the off-price market in addition to its core women’s wear, the global e-tailer is now moving into beauty with the launch March 20 of The Quintessential Edit. The offering will include brands such as 3Lab, Aesop, Beauty Works West, Chantecaille, Ilia, James Read, Joya Ames Soeurs, Le Métier de Beauté, Natura Bissé, Philip B and Sarah Chapman.
“The proposition is really where the beauty-meets-fashion aspect, and we see it as so symbiotic with the rest of our offerings. As we’ve developed our content, beauty is such a big part of fashion,” Alison Loehnis, the company’s managing director, told WWD. “As we started to expand it was a disconnect to not be able to offer beauty. By being at the front lines, we have an enormous amount of insight and exposure to talent and also product.”
Spanning makeup, hair care, skin care, nail polish and fragrances, items range from Chantecaille’s $35 lipstick and gloss hybrid Lip Chic to $500 Joya Ames Soeurs solid perfume. Philip B’s luxe Russian Amber Imperial Shampoo will retail for $140 and a Le Métier de Beauté antiaging complex for $125.
The Quintessential Edit will live on the netaporter.com site rather than on a separate one, and David Olsen will serve as vice president, beauty at the site. Loehnis explained that it’s not a new business — just a new category — and this was a deliberate decision on the company’s part.
Although the e-tailer has “strong aspirations,” to hit aggressive sales targets, there are no plans to become a stand-alone beauty destination, Loehnis said, noting that Net-a-porter will always first and foremost be a fashion business.
She acknowledged the large number of players already in the beauty space that are excelling online — citing Sephora and Blue Mercury as examples — but insisted that Net-a-porter’s approach is different. The beauty selection was born from the site’s content and commerce approach, and the index will always be kept tight and rolled out gradually.
Loehnis believes the integration of fashion and beauty is “the most interesting part,” as consumers are coming to the destination in search of an entire look. For her, it’s important not to separate beauty because it’s part of the head-to-toe look.
“It’s so interesting because we have this panel of just under 10,000 customers that are superusers who provide us with amazing insight. Beauty is the chart topper without fail,” Loehnis said, adding that the top categories customers have asked about the past three years are men’s, beauty and children’s wear. “We’ve known this, and hearing it from customers again and again was additional encouragement.”
Next week, Net-a-porter will unveil translated Web sites in Mandarin, French and German. The site has already maintained customer care and a support team across 22 languages (the e-tailer sells to 172 counties), but on Tuesday it will be the first time the majority of the site will be multilingual.
“It’s fascinating operationally to see how things do get easier, and from a customer perspective to see what’s moving and to see what people are responding to and when. I’ve been surgically attached to the screens and Net-a-porter Live,” Loehnis said, adding that the company opened its third distribution center in Hong Kong on Thursday.
The Hong Kong center will improve express delivery times by about one day, and will also allow shoppers from Hong Kong, Australia, China, Japan, Singapore, Malaysia, New Zealand, India, Indonesia, Philippines, South Korea, Taiwan, Thailand and Vietnam to transact in either Hong Kong, Australian or U.S. dollars.
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)