By  on September 30, 2019

LONDON — Net-a-porter is planting its flag on Tmall’s Luxury Pavilion with a store that marks the start of a new joint venture formed by Richemont and Alibaba, which has been named Feng Mao.

Richemont said Monday that Net will be placed in the “key position” on Luxury Pavilion, and the flagship’s grand launch campaign will begin in the second week of October, after China’s Golden Week.

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