By  on August 8, 2012

Poshmark, a mobile application for iPhones that allows users to download photos of apparel and accessories from one’s own closet, has launched Showrooms, which allow users to engage in real-time virtual shopping parties.

The Poshmark app launched in December 2011. Using a model similar to Instagram, users sell and buy from each other. They take photos of items they want to sell and upload them to the app, while buyers “follow” sellers to see what’s new. Sellers set the price, while Poshmark handles all the back office work to facilitate the sale. Poshmark earns a 20 percent commission for its work.

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