Net-a-porter Group has named Lisa Bridgett director of sales and marketing for, the firm said Monday.

Bridgett, whose appointment is effective immediately, was most recently senior director of e-commerce and digital marketing for Europe at Ralph Lauren. Prior to joining Ralph Lauren, Bridgett served as global director of digital marketing at EMI Music. At Net-a-porter, she will oversee all sales and marketing functions and be responsible for owning the customer experience, Net-a-porter stated.

Bridgett reports to Alison Loehnis, managing director of Bridgett’s role replaces Loehnis’ previous position as vice president of sales and marketing, which Loehnis was promoted from late last year.

“Having had extensive experience within the fields of e-commerce, luxury, music and media, Lisa brings with her a multi-platform approach and a keen understanding of brands and the customer journey,” the firm said in a statement.