Net-a-porter Group has named Lisa Bridgett director of sales and marketing for Net-A-Porter.com, the firm said Monday.

Bridgett, whose appointment is effective immediately, was most recently senior director of e-commerce and digital marketing for Europe at Ralph Lauren. Prior to joining Ralph Lauren, Bridgett served as global director of digital marketing at EMI Music. At Net-a-porter, she will oversee all sales and marketing functions and be responsible for owning the customer experience, Net-a-porter stated.

Bridgett reports to Alison Loehnis, managing director of Net-A-Porter.com. Bridgett’s role replaces Loehnis’ previous position as vice president of sales and marketing, which Loehnis was promoted from late last year.

“Having had extensive experience within the fields of e-commerce, luxury, music and media, Lisa brings with her a multi-platform approach and a keen understanding of brands and the customer journey,” the firm said in a statement.