By  on June 25, 2018

Darcy Penick, the chief executive officer of Shopbop, will become president of Bergdorf Goodman on Sept. 4, WWD has learned.

Penick’s appointment is a clear sign that Bergdorf’s parent company, the Neiman Marcus Group, sees opportunity to accelerate digital growth at Bergdorf’s and its other divisions through its ongoing “digital first” initiative.

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