Fashion and food have always had a healthy regard for one another. Think of everything from Elsa Schiaparelli’s lobster dress to Jeremy Scott’s pizza dress and Moschino’s 2014 resort collection inspired by candy, cereal and chocolate bars.
Fabrizio Germano, the general manager of Eataly’s 45,000-square-foot location opening on Aug. 16 at Westfield World Trade Center in Manhattan knows something about the relationship between food and fashion. Germano spent 20 years working at retailer Sym in Paris, and prior to that, Italian textiles firm Miroglio.
The new Eataly will cater to downtown Manhattan’s various constituencies. A juice bar; breakfast; pizza alla pala, a Roman specialty; a Lavazza station for afternoon pick-me-ups, and a vino station are geared for the office crowd. There’s even a salad bar — a new feature — but there won’t be plastic bowls of lettuce waiting to be tossed. Every salad will be made to order.
For local residents looking to pick up a meal on the go, Gastronomia will offer prepared foods inspired by chefs and Eataly partners Mario Batali and Lidia Bastianich. There’s fresh fruit and produce, and Germano is sourcing dairy products from the Arethusa farm, which is operated by George Malkemus and Tony Yurgaitis, president and vice president of Manolo Blahnik U.S., respectively.
“Tourists will come,” said Germano, citing the gelato, pastries and the restaurant Osteria della Pace as inducements, “but we want to create a great relationship with all the neighborhoods around the financial district, especially locals.”
To that end, Eataly will begin delivering food to offices at the Trade Center complex “in a very humble way,” Germano said.