Yumi Shin, a former Saks Fifth Avenue executive who was integral to building Saks’ digital business, has been named executive buying director of Bergdorf Goodman, the Manhattan-based retailer said Tuesday.
Shin, who will start her new role on Oct. 22, will report to Darcy Penick, Bergdorf’s president. The announcement is Penick’s first key appointment since joining Bergdorf’s in early September and represents parent Neiman Marcus Group‘s strategy to accelerate the store’s digital transformation.
Shin, who began her career at Barneys New York in 1997, will oversee all of Bergdorf’s product categories both in-store and online.
Besides Saks, Shin led merchandising teams across many categories, encompassing both brick-and-mortar and digital, at Prada. At Saks, Shin played a key role in helping drive the retailer’s digital business as chief site merchant prior to organizational changes that led to an omnichannel structure.
Shin launched most of the important luxury brands online across all categories at Saks and drove total outsize growth in online sales. Her most recent role at Saks was senior vice president, general merchandise manager of women’s designer ready-to-wear, handbags and soft accessories.
“Yumi’s expansive 20-year experience in luxury retail, both through brick-and-mortar and online channels, makes her the ideal candidate for this position,” Penick said. “With her proven track record of success in specialty retail and vertically integrated luxury brands, I’m confident she will lead Bergdorf Goodman in merchandising excellence to achieve our goals.”
Neiman Marcus Group, showing revenue gains, substantially narrowed its loss for its fiscal fourth quarter ended July 28 to $75.3 million, from $366.3 million in the prior year. The fourth quarter marked the fourth consecutive period of positive sales increases. Neiman Marcus Group in fiscal 2018 reported total revenues of $4.90 billion, representing an increase in comparable revenues of 4.9 percent.