By  on October 9, 2018

Yumi Shin, a former Saks Fifth Avenue executive who was integral to building Saks’ digital business, has been named executive buying director of Bergdorf Goodman, the Manhattan-based retailer said Tuesday.

Shin, who will start her new role on Oct. 22, will report to Darcy Penick, Bergdorf’s president. The announcement is Penick’s first key appointment since joining Bergdorf’s in early September and represents parent Neiman Marcus Group‘s strategy to accelerate the store’s digital transformation.

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