New York & Company Inc. will adopt a new name reflecting the firm’s “reinvention” from a mono brand to a multibrand “lifestyle” retail platform.
The specialty retailer, which has been swimming along due to the power of its celebrity partnerships with Eva Mendes, Gabrielle Union and as of last month, Kate Hudson, will change its corporate name to RTW Retailwinds to reflect the firm’s evolution. It’s gathering momentum, with the name change expected to occur sometime next month, a new lingerie brand in the works, and big plans for the Kate Hudson collection, which has yet to be named. Once the corporate name change occurs, the stock will be listed as RTW.
Are you ready for Goop TV? According to sources, the lifestyle site founded by Gwyneth Paltrow has inked a deal with Netflix to create a new wellness-inspired show.
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“As long as [companies] are peopled by humans, there’s always that opportunity [for authenticity.] When that doesn’t happen, it’ll hurt your [brand],” he says. “We’re human beings. Human meaning flesh, being meaning spirit. As long as we have that, there is the opportunity for growth and elevation.” — Pharrell Williams, WWD Original.
The Paris men’s calendar just gained another heavy hitter: Celine will stage a show in January, mere months after creative director Hedi Slimane launched its men’s wear division during a coed show on Sept. 28. 📸: @thekateowen
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