By  on September 11, 2018

New York & Company Inc. will adopt a new name reflecting the firm’s “reinvention” from a mono brand to a multibrand “lifestyle” retail platform.

The specialty retailer, which has been swimming along due to the power of its celebrity partnerships with Eva Mendes, Gabrielle Union and as of last month, Kate Hudson, will change its corporate name to RTW Retailwinds to reflect the firm’s evolution. It’s gathering momentum, with the name change expected to occur sometime next month, a new lingerie brand in the works, and big plans for the Kate Hudson collection, which has yet to be named. Once the corporate name change occurs, the stock will be listed as RTW.

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