Macy’s takes an edgy turn with the Sunday launch of a street-inspired Nicola Formichetti “Nicopanda” capsule collection.
The exclusive Nicopanda line includes horoscope Ts, oversized hoodies, flirty printed dresses and skirts, satin bomber jackets and skirts and mesh embellished fashion T-shirts, comprising 20 styles in all.
The collection will be sold at 25 Macy’s stores, including the Herald Square flagship, and on macys.com.
Macy’s is also collaborating with Formichetti on an exclusive MAC Nicopanda beauty collection of lipstick, lip gloss, palettes, powders, lashes, a full brush set and bag and graphic face stickers, launching today.
“Nicopanda is a very democratic brand,” Formichetti told WWD. “I believe in inclusivity, celebrating different kind of people. It’s unisex. That’s Nicopanda. We are bringing to Macy’s our signature style and detail, which is very street, and for Macy’s we added something a little more feminine,” said Formichetti, citing oversized hoodies with ribbons as an example. “It’s for girls, boys, whomever in between.
“Macy’s has such a great reach. It can bring our brand into a new market that we haven’t really explored before. We have been more of niche brand. But this is a game-changer. I would love to do something more with Macy’s, very, very soon.”
For Macy’s, Nicopanda is the latest in an ongoing series of capsule collections, a strategy considered by Macy’s chairman and chief executive officer Jeff Gennette as a “third bucket” in the pursuit of exclusive merchandise. Macy’s also has a well-developed stable of private brands such as INC, Hotel and Alfani, and sells exclusively brands such as Tommy Hilfiger sportswear and DKNY.
These capsule collections, also referred to as temporary or guest collections, link to the good name of a designer or celebrity and, like private or exclusive brands, help Macy’s exude newness, seize upon a trend faster and hopefully get a sales lift. Macy’s in the past has also partnered with Anna Sui, Karl Lagerfeld, Kinder Aggugini, Matthew Williamson, Yigal Azrouël and Giambattista Valli, among others.
Nicopanda for Macy’s, said Cassandra Jones, senior vice president of Macy’s fashion, “taps into his fun approach to street style, with pieces that are a bit feminine, but also playful, edgy, and ever so cheekily subversive for a collection that is fresh and fashion-forward.
“If you look at Nicola’s body of work, his vision really pushes limits in the best way possible, and we wanted to bring our customer something new that they haven’t necessarily seen before, but would really embrace.”
To celebrate this rare, simultaneous launch of fashion and beauty, Macy’s Herald Square will host a “Nicopanda Ball” flash runway show through the store with celebrity and influencer guests and several of Formichetti’s creative-type friends. There will be a meet-and-greet at One Below, the lower level of the department store.
Customers spending $100 or more across Nicopanda fashion and beauty in-store will have the chance to meet Nicola Formichetti and the stars of the show including Teyana Taylor, Delilah Hamlin, Gigi Gorgeous, Naomi Smalls, Michelle Visage, Aquaria, Nico Tortorella and Desmond.
Formichetti was artistic director at Diesel until late last year, and earlier worked with Mugler, as well as with Lady Gaga, Amazon Fashion Europe and Urban Outfitters on temporary lines.