Nielsen and The NPD Group have partnered to jointly produce a quarterly mass and class analytics report called the U.S. Beauty Cross Channel Monitor. Designed to provide insight on both prestige and mass retail channels, the report will include point-of-sale data across food, drug, prestige department stores and all retail outlets within various beauty categories. It will also provide a ranking of the top 75 to 100 brands.
“The new agreement allows Nielsen and NPD to offer clients an unparalleled depth of insight and actionable intelligence,” said John Lewis, president, Americas for Nielsen. “This will enable clients to make more informed business decisions and capitalize on new market opportunities.”
This is the second marketing agreement between the two tracking agencies in 2014, as they are also collaborating in the office supplies market. The terms of that collaboration name Nielsen as NPD’s preferred analytics partner for NPD clients in the office supplies arena.
“We are committed to delivering the best information, insights and solutions for our clients in all of the industries we serve,” said Karyn Schoenbart, president and chief operating officer, NPD. “We look forward to collaborating with Nielsen on this critical overview of the beauty marketplace.”
According to sources, NPD is still working with mass tracking agency, Symphony IRI on a cross-channel product in Europe.