No. 21 is launching its first online store on Wednesday.
Available in both Italian and English, the e-commerce site will be shopable from 91 countries.
From Monday, those who registered on the web site in the previous weeks will have access to a private opening and will have the opportunity to shop a limited-edition collection of shoes, coming in two of the brand’s staple colors — pale pink and black — which will be available in 21 pairs.
“This is an important moment for the company and we worked hard to develop a special web site,” said No. 21 founder and creative director Alessandro Dell’Acqua, who noted that it will feature a deep interaction with social media platforms.
In particular, a section will aggregate posts which the brand’s fans will post on their Instagram accounts.
With the launch, the online store will carry the No. 21 resort 2017 collection, the special capsule developed in collaboration with K-Way, along with a wide selection of shoes and accessories.
No. 21 is produced by Italian manufacturer Gilmar, which also holds a 30 percent stake in the label. The brand is distributed by Milanese showroom Riccardo Grassi and is available in more than 600 multibrand stores in the world. In addition, No. 21 operates three flagships, located in Milan, Hong Kong and Hangzhou, China.