For its anniversary sale, Nordstrom is adding a sense of humor to the sense of style.
Four comedians — Liza Koshy, “Double Dare” host and star of Liza on Demand; Daniel Levy, writer, producer and “Schitt’s Creek” actor; Phoebe Robinson, “2 Dope Queens” cohost, comedian, author and actress, and Hannah Simone, the “New Girl” actress — have been integrated into Nordstrom’s campaign for its anniversary sale, July 20 through Aug. 5. The event features new fall merchandise on sale for two weeks before reverting to full price. The campaign launched today.
The campaign was shot by Mary Ellen Matthews, who is best known for her portraits of guests and the cast of “Saturday Night Live,” as well as videos she has directed for the show since 2010.
“Fashion is about having fun and we think we’ve captured that with this campaign,” said Scott Meden, Nordstrom’s executive vice president and chief marketing officer.
The photo and video campaign is featured on nordstrom.com/anniversarysaleca, on the retailer’s social platforms, and in the anniversary sale catalogue. The campaign utilizes digital, print, out of home, radio, shopping bags, store windows and in-store displays. The comedians also filmed short videos promoting the retailer’s “Show Us How You #NSALE” sweepstakes, where customers can submit an anniversary sale photo or video via social media or online for a chance to win a $500 Nordstrom gift card.
“I’m just going to be honest: I’m cheap and I love a good sale,” Levy said. “I buy all of my favorite clothes on sale — the special pieces I want but just can’t bring myself to buy at full price.”
“I go way back with Nordstrom because I got my prom dress there in high school,” Robinson said. “What I love about Nordstrom is that they have easy, ready-to-wear stuff. You can get really cute clothes. And that they’re having a sale means you can get more clothes.
“When I grew up, my family moved countries every few years, and we lived in places with amazing bazaars and markets such as Cyprus, Saudi Arabia and India,” Simone said. “The Nordstrom anniversary sale reminds me of these markets. It’s a diverse shopping experience with incredible options to buy from different designers. And you get a great deal.”
The anniversary sale originated in the Sixties and is the company’s biggest event of the year.