Nordstrom has brought a touch of British romanticism to its assortment.

On Wednesday, the Seattle-based upscale department became the first U.S. retailer to sell the U.K.-based brand’s women’s collection. It’s found on nordstrom.com and is displayed at 20 Nordstrom stores. Previously, Boden was available in the U.S. only through the Boden catalogues and Boden.com. Boden’s spring 2018 collection focuses on details — feminine frills, oversize blouson sleeves and paper-bag waists. Playful printed dresses and statement florals are also a big part of the look.

“Nordstrom has a great retail presence across America and a customer base that really aligns with our brand,” said Jill Easterbrook, Boden’s chief executive officer. “Their customers have been shopping our children’s range, Mini Boden, at Nordstrom for years.”

load comments
blog comments powered by Disqus