Nordstrom, seeking to provide an enhanced, personalized shopping experience and improve the performance of selling associates, has bought two retail technology companies: BevyUp, a digital selling tool, and MessageYes, a platform for conversational commerce.
Nordstrom did not disclose how much it paid for the companies.
“The retail environment is changing faster than ever, but the value of service, speed, convenience and newness remain constant,” said Brian Gill, technology senior vice president at Nordstrom. “To continue to be successful into the future, we need to invest in technologies that will enable us to deliver on those qualities and better serve customers in a digitally connected world.”
Gill said the companies purchased provide salespeople with a mobile suite of capabilities enabling them to be “relevant, informative and accessible to our customers.”
The six-year-old BevyUp is based in Seattle, where Nordstrom is also based. Stylists use BevyUp’s mobile clienteling app, called Style Boards, which enables them to provide customers with “a personalized, omnichannel experience.” BevyUp has retail customers in Europe and North America.
At Nordstrom, BevyUp’s digital selling platform will be incorporated into a new, integrated mobile Nordstrom employee app to be rolled out in the coming year, the retailer said.
“BevyUp was founded on the simple idea that retailers could develop meaningful connections with their customers,” said Mauricio Cuevas, founder and chief executive officer of BevyUp. “We’ve helped revolutionize the customer experience by extending a salesperson’s relationships beyond the confines of brick-and-mortar stores. Becoming a part of the Nordstrom team gives us the opportunity to take our combined efforts even farther.”
Nordstrom’s Gill said MessageYes marks “a meaningful addition to our existing depth of talent and experience in engineering, data science and machine learning — all skills that are essential to our future growth.”
MessageYes, also based in Seattle, helps shoppers using mobile phones to discover and purchase items quickly. The technology utilizes artificial intelligence, integrated payments and customer feedback to make the experience personalized to each person and brand.
“Personalized shopping has long been our focus, and it’s something that’s been core to Nordstrom since they were founded back in 1901,” said Dave Cotter, founder and ceo of MessageYes. “Nordstrom has succeeded in building emotional relationships with their customers — creating connections that go well beyond a transaction. When we started MessageYes, that’s exactly what we wanted to do. Joining Nordstrom enables us to take a lot of our concepts and integrate them across all of the channels Nordstrom uses to serve customers.”
Meanwhile, public filings by the company indicate that the brothers Blake, Peter and Erik Nordstrom, who serve as copresidents, are each receiving a base salary of $758,000, unchanged from last year. However, they also each received bonuses of $1,432,290 based on achieving certain goals last year.