Nordstrom Inc. has shifted the responsibilities of two of the three Nordstrom brothers in charge of the business, and to add horsepower to its e-commerce, digital and mobile businesses, has appointed Ken Worzel president of nordstrom.com.
Worzel has been executive vice president of strategy and development at Nordstrom since 2010, where he has been developing and executing customer-driven strategies to further the company’s growth. Prior to Nordstrom, he worked as a consultant, including partnering with Nordstrom for 13 years while at Marakon Associates and McKinsey & Co.
“Through his six years as a leader at Nordstrom and many years prior to that working alongside our executive team, Ken has gained a deep understanding of how our e-commerce, digital and mobile efforts play an integral role in providing customers a differentiated experience through service, personalization and convenience,” said Erik Nordstrom, copresident of Nordstrom.
In the management shifts, Erik will now be responsible for the Nordstrom brand, including Nordstrom stores, nordstrom.com and Trunk Club as well as customer care, marketing and supply chain. Previously, he oversaw nordstrom.com. The company said Erik Nordstrom will now support Jamie Nordstrom, executive vice president of the corporation and president of Nordstrom full-line stores. Jamie is the cousin of the Nordstrom brothers: Pete, Blake and Erik.
Copresident Blake Nordstrom will be responsible for Nordstrom Rack brand, including Rack stores, nordstromrack.com and HauteLook, and corporate functions including finance, technology, legal and human resources. Before, he had been in a supportive role for Jamie.
Blake was overseeing Rack stores and full-line stores as well as the corporate functions as listed, and now will be focused on the off-price segments of Nordstrom Inc., while Erik puts his focus on the full-price side of the business.
Pete Nordstrom, copresident, continues in his role overseeing all of the company’s merchandising functions and store planning. He will also remain closely involved in all areas impacting the Nordstrom brand, including marketing.
“This is really just about better aligning leadership support around the full-price and off-price brands,” said a spokeswoman, explaining the changes.
Nordstrom Inc. operates 121 Nordstrom stores in the U.S. and Canada; 205 Nordstrom Rack stores; two Jeffrey boutiques; one clearance store; nordstrom.com; nordstromrack.com, and HauteLook. The company also owns Trunk Club.