Nordstrom's Best Gift Ever! destination in New York.

Nordstrom has unfurled a new destination called Best Gift Ever, a gift shop in New York featuring bespoke gifts curated by Olivia Kim, vice president of creative projects at Nordstrom.

With prices ranging from $5 stocking stuffers and a $9,500 custom Rolex to a $27,000 African safari, the shop includes a wide range of gifts including art, collectibles, stationery, fashion accessories and apparel, jewelry, ceramics, apothecary and fragrance, tech, toys and experiences.

Kim has enlisted a group of curators to share their gifting picks and donate personal, pre-owned items to the shop. Featured curators include Mary J. Blige, Grace Coddington, Barbie Ferreira, Bill Nye, RuPaul, Amy and David Sedaris and Chloë Sevigny.

Each curator developed a list of handpicked gifting recommendations for customers to browse. Customers will also have an opportunity to shop one-of-a-kind gifts, like an illustration that David Sedaris hung in his office; a set of Steiff stuffed cats from Grace Coddington’s personal collection; earrings worn by Blige on tour; one of Nye’s signature bow ties from his closet; an afternoon tea with Sevigny, as well as other items. Proceeds from these one-of-a-kind gifts will benefit New York City-based charitable organizations supported by Nordstrom, including Big Brothers Big Sisters of New York City and the Hetrick-Martin Institute.

To kick off the Best Gift Ever shop, RuPaul will be making an in-person appearance Sunday, which will include holiday portraits with customers.

Further, Kim has invited a group of friends to complement the offering with their own favorite items, including such people as creative director Jen Brill, stylist Mel Ottenberg, designer Simone Rocha and DJ Stretch Armstrong.

Among some of the gifts for purchase are selections from Amy Sedaris, such as Vanity Fair Lollipop briefs for $19.50; a Creative Growth coloring book for $15, and J. Crew cashmere sweaters for $98. Ferreira chose Lonely Lingerie Gigi bra and briefs from $60 to $99; a Susan Alexandra Mariposa Mini Bag for $275, and Fendi buckle slide sandals for $750. Sevigny chose the book, “Catch and Kill,” by Ronan Farrow for $30, while Blige selected a What’s the 411? dad hat for $30.

“The holidays can be a hectic and stressful time and we wanted to make holiday gifting fun for all,” Kim said. “The curators that we have brought together are a diverse group of talented people whom I have long admired each with a distinct personality and eye — their pooled creativity has truly made this a unique shop.”

“This is our first holiday season at Nordstrom NYC and we wanted to create a shopping experience that stands out. We are so excited to introduce some of our friends to our customers and give them the rare opportunity to treat themselves and their loved ones to these meaningful, one-of-a-kind items. We hope that everyone who visits the shop will walk away with that perfect, unexpected gift that inspires a sense of surprise and discovery,” Kim added.

Best Gift Ever will also feature a mix of brands that include Candylab Toys, Dan Life, Flower by Edie Parker, Leica, Lonely Lingerie, Lorien Stern, Katie Kimmel, Knotwork LA, La Californienne, May Lindstrom, Memphis Milano, Mondo Mondo, Puebco, Regime des Fleurs, Santa Maria Novella, Smythson, Steiff, Soohyang, Susan Alexandra, The Evolution Store and Unagi Scooters, among others.

Through a partnership with luxury travel concierge attaché at NinthFlr, Nordstrom is offering a cooking class and dinner at a Michelin star-rated restaurant, a VIP Super Bowl experience and a trip for two to the 2020 Tokyo Summer Olympics.

The Best Gift Ever Shop was designed and built in collaboration with USM Modular Furniture, founded by Swiss architect Fritz Haller.

The shop, which opened Tuesday, will stay through Dec. 29. It is on the first level of the New York store.


For more stories:

Jamie Nordstrom on Nordstrom’s Local Strategy, Reshaping Stores and the Cool Factor

Nordstrom Gets a New York Welcome

How Nordstrom Brings Personalized Customer Service Online, at Scale

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