Nordstrom has launched “Sustainable Style,” a new category on the retailer’s web site that spotlights fashions created from sustainably sourced materials, manufactured in factories that meet high social or environmental standards, or that give back.
Nordstrom.com/sustainablestyle lists more than 2,000 items from 90 brands. There’s an Eileen Fisher shirtdress made from an eco-friendly Tencel lyocell blend, and a Stella McCartney cape wedding dress created out of sustainably source, environment-friendly materials-64 percent viscose, 32 percent acetate and 4 percent elastane.
There’s also a Fjallraven backpack fashioned from recycled plastic bottles and spin-dyed to use minimal water, energy and chemicals, and a wrap dress from Reformation, made from ethically-sourced materials, rescued deadstock fabrics and repurposed vintage clothing.
Many of the sustainable styles on Nordstrom’s sites are also found in Nordstrom stores, but there is no formal designated area for the category, at least for now. “It’s definitely something Nordstrom is exploring,” said a spokeswoman.
The launch of Sustainable Style on Friday dovetails the announcement the day before that Nordstrom signed onto the G7 Fashion Pact coalition of luxury retailers that’s committed to combating climate change and minimizing the fashion industry’s impact on the environment. Eliminating single-use plastics, using renewable energy and promoting regenerative agriculture practices are among goals of the pact, which will be presented by Kering chairman and chief executive officer François-Henri Pinault at the upcoming G7 Summit in Biarritz, France where leaders of the world’s most industrialized and developed economies gather to discuss global issues.
“Nordstrom has a long-standing commitment to operating as a responsible company,” said Pete Nordstrom, copresident at Nordstrom, adding that the company is participating in efforts that will make “tangible and meaningful progress in areas that are critical to the future success of our business, our communities and the environment.”
The Seattle-based multichannel retailer said it has tracked “significant progress” toward reducing its carbon footprint and conserving resources across its global supply chain. In 2018, Nordstrom said it decreased energy intensity in operations by 4.3 percent, which is part of a 17.1 percent reduction since 2014.
Nordstrom also said it exceeded its paper reduction goal and diverted 28,100 tons of paper and corrugated cardboard from landfills last year; helped customers donate 10.1 tons of clothing, shoes and accessories to give items a second life; incorporated more responsible materials into its own Nordstrom-made products, and minimized the amount of materials used to package and ship products.
“In the fast-changing world of retail, it’s also essential to continually evolve our business not only to better meet customers’ needs and expectations, but also to support our communities and protect our environment,” said Gigi Ganatra, vice president of corporate affairs and public relations at Nordstrom. “It’s a responsibility Nordstrom takes seriously.”