Nordstrom Inc. has been making changes in its buying and merchandising ranks with the goal of creating a product organization that’s agile and fast.

Teri Bariquit, a 33-year Nordstrom veteran, in August was named to the newly created position of chief merchandising officer, leading full-price department store and off-price Rack merchandising, providing an integrated view of consumers who typically shop both retail platforms.

Nordstrom on Friday elevated two executives as the next step of its evolution, which is focused  on solving consumers’ needs in new and relevant ways. Shea Jensen, senior vice president of customer experience, was appointed executive vice president and general merchandise manager of women’s apparel, supporting the buying team. Tricia Smith, who previously held the position, left the company.

The retailer is combining men’s and women’s designer apparel for a complete view across all designer apparel, and named Sam Lobban vice president of designer ready-to-wear and new concepts.

“We continuously rethink our business while maintaining our focus on the customer to solve their needs in new and relevant ways,” the retailer said.

Jensen, who has been with Nordstrom for 25 years, drove large-scale change and innovation across the company in her customer experience role, focusing on seamless, multichannel journeys, services and experiences to serve customers in a digital world.

“Under her leadership, we piloted and launched our market strategy in Los Angeles, resulting in increased customer engagement, significant online order pickup growth and ultimately stronger sales performance,” the retailer said. “Recently, Shea expanded our market strategy to New York City, laying the foundation for continued expansion into our top markets.”

Jensen’s proven track record of developing and executing strategies by putting the customer first “is a key element of success in merchandising,” the retailer said. “Thanks to her experience, she brings a holistic and evolving view of how to serve our customers. Her strategic thinking, leadership and passion for Nordstrom, as well as her ability to influence across functions will help us as we continue to evolve how we can best serve our customers with the best product in the ever-changing women’s retail landscape.

Lobban successfully supported the men’s designer team and new concepts in areas such as merchandising, e-commerce, marketing, content development, store environment, Nordstrom Product Group and the shopping experience. He’ll continue to support those functions in his expanded role.

“Sam brings deep industry experience and connections to the team,” the retailer said. “We’re excited to leverage his unique skill set as an innovative merchant with a strong creative vision in his new designer role.”

The retailer was noncommittal about whether the customer experience position formerly held by Jensen will be filled, saying, “We have a strong team in place. We’re evaluating the needs of the organization to help inform future decisions on specific roles and structure.”

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