Nordstrom won’t be swayed. The Seattle-based retailer will keep its stores closed on Thanksgiving and not add any Christmas-related decorations until the next day.
“This is a long-standing tradition as far back as anyone can remember,” said Dan Evans, a director of business public relations for the company. “We’re closed on Thanksgiving and Friday morning when the stores open, they’ll be decorated for the holidays.”
He said the buzz the store is getting on social media about this decision may have been spurred by a sign that was put up on the door of a store in St. Louis that read: “We won’t be decking our halls until Friday, November 27. Why? Well, we just like the idea of celebrating one holiday at a time. From our family to yours, Happy Thanksgiving.”
Evans said the photo he saw on the Web didn’t look like a typical Nordstrom sign, which he said would generally be “more artistic. But we’re grateful that people are taking notice.”
How and when to begin the holiday shopping season has become a heightened point of discussion this year. Last month, REI took full-page ads to publicly state that it would close its stores on Black Friday because it believed the fervor around the day had “gotten out of hand.” TJ Maxx, Von Maur, DSW and others have said they would keep their stores shuttered on Thanksgiving.
This is a backlash to the multitude of merchants that are now opening on the holiday including Macy’s, Belk, Sears and J.C. Penney. On Monday, Target was the latest to jump into the fray, saying it would open at 6 p.m. on Thanksgiving but would start its deep discounting — typically reserved for Black Friday — as early as Nov. 22 online. Thanksgiving is Nov. 26 this year. Wal-Mart and Amazon started to offer holiday deals as early as Nov. 1.
Nordstrom’s Evans said the time each store will open on Black Friday is individual to the community and customers can get the details from the corporation’s Web site.