Nordstrom Rack’s online store is about to get a lot more homey.
The retailer’s nordstromrack.com launches a home department today that follows a gradual rollout of the category in stores.
Of the 178 Nordstrom Rack stores, 162 currently carry home products. That’s something that has been evolving over the course of the last 18 months, according to HauteLook and nordstromrack.com president Terry Boyle. The decision to go live online was the result of customer feedback and helps position the retailer well for the upcoming holiday season with a greater assortment of merchandise online, he added.
“We’re obviously not right now a home destination, so I think it’s a nice addition,” Boyle said. “The types of products and categories we’re in [currently] tend to be smaller and lower price point.”
With no floor space constraints online, the launch of home at nordstromrack.com allows the retailer to carrier larger items such as furniture along with an expanded kitchen offering.
Boyle sees nordstromrack.com’s 90-day return policy and ability to return in store as among its points of differentiation from competitors also selling home goods online.
“We’re excited,” he said. “I think online is going to be a place where we can experiment and see if there’s something to be learned for us in stores.”
Nordstrom Rack and sister division HauteLook are set to move to new, 44,000-square-foot headquarters in downtown Los Angeles by next month. The new offices will be located at The Bloc mixed-use project currently being constructed.