Five years after closing its men’s store in Winston-Salem, N.C., Norman Stockton will be reopening this fall.
The store had been in business for 101 years when Hill Stockton, the third generation of the founding family, decided to shutter the location. He had attributed the decision to the aggressive promotions of tailored clothing by the national chains and a soft economy in Winston-Salem.
But on Monday, Stockton was spied walking through the MRket show, order book in hand.
“We’re coming back as Norman Stockton,” he told WWD.
He said he had retained ownership of the company name and is returning to a smaller location on the exact site of the last store in downtown Winston-Salem. At one time, the company had operated three units in the area.
But there will be some changes when the store is revived. Instead of a 6,000-square-foot store with a decided bent toward tailored clothing, the new Norman Stockton will be 2,000 square feet and will carry more sportswear. “Instead of 60-40 clothing-sportswear, it’ll be 30-70,” he said.
Since closing the store, Stockton said he’s been “raising money” for a firm in his hometown, but has missed the retail business. “It’s in my blood,” he said, adding the deciding factor was when he and his wife went on vacation to Jupiter Island, Fla., last fall, and he walked into the local John Craig men’s store. “And I said, ‘This is what I do.'”
Stockton teamed up with RetailOne, an Atlanta-based store design and implementation company, who has partnered with him to “come in and support the inventory, which took the financial burden off of us,” he said.
He said he expects to open the new Norman Stockton in September.