DALLAS — NorthPark Center’s five anchors, along with 11 specialty stores, are participating in Fashion at the Park, four days of runway shows, benefits and parties.

The fashion festival, set for March 7 to 10, is part of NorthPark’s campaign to be the city’s foremost shopping destination and promote the $200 million expansion that lured luxury and youth-oriented tenants.

“This event was really developed to give our customers the opportunity to see such incredible collections on the runway and with the same level of experience that is normally reserved for the fashion insiders,” said Christine Szalay, director of marketing.

The event opens with a Salvatore Ferragamo cocktail party and show hosted by women’s designer Graeme Black and men’s designer Massimiliano Giornetti.

Neiman Marcus will cosponsor the closing gala to benefit a new Dallas Public Library for Children, to be housed rent-free in the mall.

Barneys New York will kick off the first full day of shows at 10 a.m. March 8 with an emphasis on European collections. Shows of CH Carolina Herrera; Boss Hugo Boss; Lilly Pulitzer, which will unveil its men’s collection; Custo Barcelona, and Diesel will follow.

Nordstrom plans to showcase American and European designers at 10 a.m. Friday morning, followed by the shows of Oscar de la Renta, Vilebrequin, MNG by Mango, Ted Baker and Intermix.

Macy’s will feature American classics and Polo by Ralph Lauren at noon Saturday. The theme of Dillard’s 2 p.m. show is spring and summer collections shown in Vogue.

Participating stores will give tickets to top customers. NorthPark will sell tickets for $25 to $150. The price of the closing gala hasn’t been set yet.

NorthPark has lined up Vogue to play a multifaceted role as national media sponsor, the first time the magazine has been partners with a mall in such a way.

This story first appeared in the January 24, 2007 issue of WWD. Subscribe Today.

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