DALLAS — NorthPark Center in Dallas rang in 2015 by creating the new position of manager of art programs and an app that details its modern and contemporary artwork, in addition to promoting its 235 tenants.

“It is our mission to expose world-class art to as many people as we possibly can,” explained Nancy Nasher Haemisegger, who owns and manages the mall with her husband, David.

Haemisegger credits the inspiration to her late parents, Raymond and Patsy Nasher, who began exhibiting art at NorthPark in the Sixties and built the collection, now displayed downtown at the Nasher Sculpture Center. They introduced her personally to many of the artists whose work is displayed at the mall.

“NorthPark has better art than a lot of art museums,” Haemisegger asserted. “I’m excited to change it and rotate it and make it more interesting and dynamic.”

One of the nation’s top shopping centers, NorthPark claims to reap more than $1 billion and attract 26 million-plus visitors a year. A collector and board member at the Nasher, Haemisegger sees the mall as “an opportunity like an art museum.”

She began installing additional pieces in the center last year, including the “Myths” series of Andy Warhol screen prints directly above an entrance to Macy’s and a bronze reclining figure by Henry Moore near Aveda and Bose. Most of the 32 pieces, including a recently installed Roy Lichtenstein sculpture, belong to the Raymond and Patsy Nasher collection, but some are from the Haemiseggers’ personal trove, while others are on loan.

Taylor Zakarin, the new art czar, is charged with developing curricula, arranging art tours with area schools and universities, and writing a brochure about the artists and 32 works on display.

“What’s really important to Nancy is reaching out to students of all ages and aiding their arts education, so having this tangible art guide will be a great aid,” Zakarin said. “I’ll be adding information to the app as well.”

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