By  on August 22, 2018

According to social media law, street style bait is constructed of the three C’s: chic, carefree and casual. In other words, streetwear — specifically, ath-leisure —with a twist.

And as social media channels increasingly become digitized street style hubs, consumers continue to flock to ath-leisure styles to boost their likes — and comfort. NPD’s latest research confirms such preferences. According to the firm’s report “The Future of Apparel,” the segment is poised to maintain its growth into 2019.

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