Retail is on a seesaw. With online on one end and standard retail on the other, consumers are serving as the fulcrum. And while one side dips further into digital, the other’s traditional significance is losing ground. But this isn’t to suggest that retail is diminishing — its role is simply in a state of much-needed change. NPD’s latest report, “The Future of Apparel,” confirmed these developments — noting that online shopping increased year-on-year by seven percent, totaling $46 billion in online apparel sales.
“Retail is not dead, it is just spread. The apparel industry is spread across a wider range of options than ever before, be it in-store, online, buy, rent or resell,” said Marshal Cohen, chief industry adviser at NPD. “Online has opened the doors to more ways to engage consumers.”
Super-influencer @chiaraferragni doesn't miss a beat— or a party. Last night, she inaugurated Pomellato's newest boutique on Rodeo Drive, decked out in bling from the jewelry brand. At the event, Ferragni took some time to sit down with us to discuss motherhood, being a newlywed, and the hotly-anticipated documentary she is currently filming.
Photographed by @chelsealaurenla
As the conversation around sustainability only grows stronger in fashion circles, Everlane has made a new declaration: it’s saying goodbye to virgin plastic. The company, whose ethos is all about “radical transparency,” in terms of pricing and ethical factories, plans to be completely free of virgin plastics by 2021. “We’re producing millions of units and every unit that goes out is wrapped in plastic,” said founder and CEO, Michael Preysman. “At the beginning, it was like, ‘Hey, let’s just take off all these plastic bags.’ There are a lot of complications to that. Everything you buy in the world comes wrapped in plastic when it comes out of the factory.”
Meet Flamingo. The direct-to-consumer brand is Harry’s first foray into products designed specifically for women. The line goes beyond shaving, venturing into a space that is typically relegated to darker corners of the drugstore — at-home waxing. #wwdbeauty