By  on July 18, 2018

Retail is on a seesaw. With online on one end and standard retail on the other, consumers are serving as the fulcrum. And while one side dips further into digital, the other’s traditional significance is losing ground. But this isn’t to suggest that retail is diminishing — its role is simply in a state of much-needed change. NPD’s latest report, “The Future of Apparel,” confirmed these developments — noting that online shopping increased year-on-year by seven percent, totaling $46 billion in online apparel sales.

“Retail is not dead, it is just spread. The apparel industry is spread across a wider range of options than ever before, be it in-store, online, buy, rent or resell,” said Marshal Cohen, chief industry adviser at NPD. “Online has opened the doors to more ways to engage consumers.”

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