The mass merchant trumps other retailers when it comes to the back-to-school shopping season.
Moreover, the b-t-s shopping season doesn’t end when school starts. According to data from the NPD Group Inc.’s receipt mining service Checkout Tracking for receipts from July through September 2016, shoppers made an average of 16 trips to purchase related b-t-s- or back-to-college products. The average spend over the course of those 16 visits was $492 on merchandise that includes apparel, footwear, office supplies, technology, sports equipment, appliances, housewares and home textiles.
Exclusive: @tommyhilfiger has tapped 22-year-old actress @zendaya to be his newest collaborator and together they will launch a see-now-buy-now collection in February. Speaking to WWD about the project, the Spider-Man actress said: “Fashion is more than just wearing cool clothes. It’s a way to celebrate self-expression and individuality, which is extremely empowering. This is why I am proud to partner with Tommy Hilfiger.” Tap the link in bio for the full scoop. #TommyXZendaya #wwdfashion
Fashion is facing a blistering pace of technology, a complex economic backdrop, and shifting social mores, priorities, and lifestyles. WWD's annual CEO summit on Oct. 30 and 31, will be the meeting place for some of the sharpest minds in the business who will address how these forces affect a consumer. Speakers this year include Antoine Arnault, Virgil Abloh, Gabriela Hearst, and Olivier Rousteing. Tap the link in our bio to find out more. #wwdceosummit