By  on November 21, 2017

Shoppers might be driven less by alluring marketing schemes and more by honoring family tradition. According to statistics released by the National Retail Federation, more than a quarter of consumers will shop over Black Friday to stick with custom — another 23 percent said they plan to shop to flee from household dynamics — or, just for something to do.

“This year, we updated our survey to more accurately capture consumer behavior throughout the entire shopping weekend — Thanksgiving Day through Cyber Monday,” NRF president and chief executive officer Matthew Shay said. “Consumers will benefit from competitive promotions both in stores and online lasting the course of the weekend, allowing them to find the best gifts at the lowest prices.”

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