With each passing day, additional retailers in New York City are participating in “phase one” of restarting the local economy.

Nordstrom Inc., advancing its “phased, market-by-market” approach to reopening stores around the country, will offer curbside services for order pickups and returns in New York City beginning Thursday.

At the Nordstrom women’s flagship, curbside service will be available on Broadway between 57th and 58th Streets. At the Nordstrom men’s store, curbside services will be located on 58th Street and Broadway. Curbside at both stores are from 11 a.m. to 5 p.m.

At the Nordstrom Local stores, located at 1273 Third Avenue and 13 Seventh Avenue, curbside services will operate from 10 a.m. to 6 p.m.

Nordstrom said it’s only resuming brick-and-mortar operations where it’s allowed by state and local governments, where the company is prepared with the proper safety measures and protocols, and where it has confidence it ensures the safety and well-being of employees and customers.

Along Fifth Avenue, “Today it feels much more like a welcoming, exciting place than it did yesterday,” said Jerome Barth, president of the Fifth Avenue Association, who surveyed the avenue on Wednesday. “It’s very encouraging. A number of stores have removed their plywood barriers and some are offering curbside services. Saks started to remove their boards. Cartier was fully ready with a red station welcoming you for curbside pickup, and several watch stores on the east side of the avenue are in business again. Uniqlo removed their barriers. Nike never put boards up.”

Barth observed “plenty of people strolling along the avenue, relative to the past few days. The pulse of the city has quickened a bit.”

Barth also noticed Bergdorf Goodman removing boards as did Louis Vuitton, Bulgari, Fendi, Chanel, Dior, Tiffany and Harry Winston, which were in varying stages of offering curbside pickup or getting ready for it. At Neiman Marcus at Hudson Yards and Bergdorf’s, back-of-house operations resumed Monday to fulfill online orders or orders placed remotely via sales associates. Bergdorf’s is also offering same-day delivery in Manhattan, and same-day delivery in the Hamptons.

Last Monday, many city retailers selling “nonessential” goods that had been closed since mid-March due to the coronavirus pandemic reopened their stores in accordance with “phase one” of the restart of the local economy. Other stores decided to participate in phase one later in the week, including Macy’s Herald Square, which had a “soft” curbside opening on Tuesday and its “official” curbside opening on Wednesday at the “At Your Service” entrance near 35th Street and Seventh Avenue.

Saks Fifth Avenue also began offering curbside service Wednesday, on the 49th Street side of the store near Madison Avenue. More stores are expected to follow suit later this week. At the Bloomingdale’s flagship, curbside pickup started at the entrance on 60th Street between Third and Lexington Avenues.

Phase one allows retailers to have curbside and in-store pickups of online orders and provide deliveries. Retail employees and customers must wear masks; hand sanitizer must be available; social distancing is required, and no shopping or browsing inside stores is allowed.

Phase two in New York City is expected to happen in early July, according to New York Mayor Bill de Blasio, though the start date is fluid depending on the data on COVID-19 and statistics on hospitalizations and those with positive test results.
Bergdorf Goodman today.

Bergdorf Goodman is offering same-day deliveries in Manhattan, as well as the Hamptons where many New Yorkers have flocked to.  George Chinsee/WWD

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