Obsessive Compulsive Cosmetics is bringing an exclusive capsule collection to Urban Outfitters and launching its full product lineup in 10 retail locations.
The capsule collection, called In Bloom, features six Lip Tar colors: Poseur, a cool lavender pink; Alt-Girl, a metallic amethyst violet; Shoegazer, a muted oxblood, Kelly, a pink peach with gold metallic pearl; Whatever, a Jewel-toned metallic jade; and Soy Latte, a midtone caramel. The products will sell for $16 online and in select stores starting April 4. The collection is inspired by the Nineties, and features acid brights and neutrals.
“There’s definitely a serious Nineties moment happening,” said Obsessive Compulsive Cosmetics chief executive officer and creative director David Klasfeld. “Urban is probably one of the best places to get caught up on that trend.”
The makeup brand is also bringing its full cosmetics lineup to the retailer, including Loose Colours, Glitters, Tinted Moisturizer, OCC Skin: Conceal Foundations, brushes, Lip Tar, pencils and Tarred & Feathered Lip Balm. Urban Outfitters is the first retailer to host the brand’s full cosmetics lineup, outside of Obsessive Compulsive Cosmetics New York flagship store.
The products will be sold in 10 Urban Outfitters locations in New York, San Francisco, San Diego, Santa Monica, Dallas, Los Angeles, McLean, Va., and Las Vegas. Obsessive Compulsive Cosmetics will unveil the capsule collection during an event at the Herald Square Urban Outfitters location in New York on March 24.
“They’re very on top of the whole makeup-as-accessory-to-lifestyle shopping that we’re seeing all over,” Klasfeld said. “Urban Outfitters is really doing it in a super cool — and as much as this word is overused — super curated way.”
Obsessive Compulsive Cosmetics is just one of many niche brands that Urban Outfitters has approached as the business builds up its beauty offerings. “They’re putting us into their most highly trafficked Urban Outfitters beauty stores,” Klasfeld said. “We were contacted by them…we had a meeting in late 2015,” Klasfeld said. “We’ve been trying to get the product to store as quickly as possible.”