Old Navy is not backing away from its ad depicting an interracial couple, which went on social media Friday and triggered some strong reaction, both from protesters and supporters.

The ad shows a black woman and a white man, with a child riding piggyback on the man, and serves the dual purpose of unveiling a sale and thanking customers for shopping the store. They are models and not an actual family.

“We are a brand with a proud history of championing diversity and inclusion. At Old Navy, everyone is welcome,” said Debbie Felix, a spokeswoman. She also said this was not the first time Old Navy ran an ad depicting interracial couples.

The image remains on Old Navy’s Facebook page and Twitter channel. “The image is still there,” the spokeswoman added.

It’s also not the first time Gap Inc., parent of Gap, Old Navy and Banana Republic, has sparked some strong reaction to an ad showing people of different races. Last month, Gap Inc. apologized for one ad in the GapKids x Ellen DeGeneres campaign and pulled it. It featured a photo of four girls, including two white girls demonstrating some acrobatics and a third white girl using the head of a black girl as an arm rest. The two latter girls actually are sisters.

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