By  on November 1, 2017

Old Navy launches today a kids’ subscription box service called “Super Box,” taking on a relatively new yet rapidly growing business model adopted by Trunk Club, Birchbox, Stitch Fix and Kidbox.

It’s a strategy that Old Navy executives say offers sharp values on kids’ clothes and accessories, and convenience for parents. They said it also reflects ongoing efforts to innovate in the kids and babies categories.

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