Authentic Brands Group has outsourced its Juicy Couture digital e-commerce platform to Onestop Internet.Onestop, backed by venture capital firms Bessemer Venture Partners and Fung Capital USA, works with 45 brands. Many of those brands are in the apparel and accessories space, such as J Brand, Seven For All Mankind, Rag & Bone and Frye footwear. And while Onestop provides a range of platform solutions, ABG’s decision to partner with the company isn’t a surprise given the Li & Fung connection.Fung Capital is the private investment vehicle of Li & Fung. Li & Fung Ltd.’s Global Brands Group, or GBG, is a key licensee for Juicy. It designs, markets, sources and distributes Juicy products in the core categories of women’s apparel and accessories, girl’s apparel and accessories, handbags and jewelry. Onestop is one of a handful of firms similar to eBay’s GSI and Yoox that can host and operate the e-commerce component of a brand’s site using a soup-to-nuts approach to handle the back-end services from customer acquisition to digital imaging of product, warehousing and fulfillment, and marketing services such as paid search, as well as social media.According to John Tomich, who cofounded the firm in 2004 and is chief executive officer of Onestop, his company will use data analytics to cull through what’s selling so inventory can move faster through the supply chain, as well as mine the data to monitor how customers are behaving on the site. The plan is to include integration with the store operating partners overseas, allowing stores to fulfill orders, as well as eventually allowing consumers to buy online and have a Juicy store serve as the pick-up point or return center.Nick Woodhouse, ABG’s president and chief marketing officer, said the site will sell all core Black Label product categories, as well as have the ability to ship globally. For now, a Juicy lower-priced offering will be sold exclusively at kohls.com and will be available at Kohl’s stores on Sept. 10.Woodhouse said the site, although currently operational, will be updated to include social-media content. There are plans to include mobile apps so the consumer can become “immersed” in the Juicy experience regardless of how she chooses to interact with the brand.
Exclusive: @longchamp is planning to stage its first official runway show at New York Fashion Week this fall. The French leather goods firm has expanded into ready-to-wear as part of its repositioning as a lifestyle brand. The show, scheduled for September 8, will also cap the brand’s 70th anniversary celebration. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @dominiquemaitre)
The Duke and Duchess of Sussex undertook their first overseas engagement as a married couple in Dublin. The trip included multiple events and outfits changes, including this black dress by @emiliawickstead that Meghan Markle wore for a party at the British Ambassador’s home. #wwdfashion #royals
At 20 years old – and with an estimated net worth of $900 million - @kyliejenner is the youngest person to ever make @forbes’ annual list of America’s Richest #SelfMadeWomen. “It’s incredible to be recognized for something I’m so passionate about, and I’m really grateful for that. I’ve always loved makeup and worked really hard to bring the first lip kit to the market,” said Jenner on founding @kyliecosmetics. See who else is on the list on WWD.com. #wwdnews #wwdbeauty (📷: @rainerhosch)
“The collection is inspired by Tulum and the Mayan Riviera – its laid-back luxury, life of cabanas, untouched coastline, natural habitats, exotic cocktails and jungle parties with renowned DJs,” said Matteo Maniatty, creative director and cofounder of @descendantofthieves, on the brand’s inspiration for its latest collection. See more designer sketches and inspirations on WWD.com. #wwdfashion #nyfwmens #nyfw
@riccardotisci17 is releasing a limited-edition capsule collection as part of his anticipated runway debut for @burberry in September. Delivered in a series of instant drops, this is the second Burberry capsule collection announced since Friday, when Tisci broke the news on his collaboration with @viviennewestwood. Get all the details on WWD.com. #wwdfashion #wwdnews
“It’s like a Cinderella story. You get a little fake, you get a little real, you put it together and voilà,” said legendary rapper Slick Rick, who helped pioneer the merge of luxury and streetwear. WWD’s @ariahughes spoke to @therulernyc about his jewelry collection, his collaboration with @bally and how the industry has evolved – link in bio. (📷: @kristaschlueter)
@ragandbone and @eminem are teaming up on a special capsule collection of streetwear pieces. Sold at a one-day pop-up in London’s Soho on Friday, the collection features three different T-shirt designs and a hoodie. The capsule is set to kick off the rest of Eminem’s shows in his European Revival Tour, which ends on Sunday. Get all the details on WWD.com. #wwdfashion